Case Study: GREE International achieves 24% lower cost-per-install and 64% lower cost-per-purchase with Kenshoo

GREE Scales Global Relaunch of DragonSoul with Kenshoo and Facebook’s Worldwide Targeting

GREE International Entertainment, a global leader in free-to-play mobile games, relaunched the RPG DragonSoul after acquiring it in 2016 and faced the common challenge of re-acquiring users in a saturated market while improving in‑app monetization to offset high launch acquisition costs.

Using Kenshoo Gaming and Facebook’s Worldwide Targeting, GREE rapidly scaled creative output (over 600 ads across 86 campaigns in one day), automated lookalike audience creation across 200+ countries, and shifted budget toward deeper in‑app event optimization (34% installs / 66% in‑app events) with aggressive bidding. The campaign reduced cost-per-install by 24% and click-to-install by 41%, cut cost-per-purchase by 64%, and increased the install-to-purchase ratio by 105%.

GREE International

Yuko Edwards

Director of Marketing