Case Study: GMO NIKKO achieves 40% revenue growth and 30% cost reduction with Kenshoo

GMO Nikko Increases Revenue for Clients by 40% Through Facebook Advertising Whilst Reducing Costs

GMO NIKKO, a leading internet advertising agency in Japan and part of the GMO Internet Group, needed to scale a growing volume of Facebook and social campaigns more efficiently. The team faced slow, manual campaign setup and creative submission processes, resource strain from repetitive bidding tasks, and inaccurate last‑click attribution that misallocated conversion credit.

By adopting Kenshoo, GMO NIKKO automated bids and campaign rules, implemented multi‑touch (“divide equally”) attribution and the Kenshoo Pixel, and used Kenshoo Personas, bulk upload and A/B testing to streamline creative-to-audience workflows. The result: a 40% increase in Facebook revenue, 30% lower advertising costs, a 15% lift in advertising effectiveness, ~45% fewer staff hours on campaign tasks, campaign creation time cut from 150 to ~80 minutes, and persona setup reduced from 20 to 2 minutes.

GMO Nikko