Case Study: GameHouse achieves 700K profitable mobile installs and 3x month-over-month spend growth with Kenshoo

GameHouse Drives 700K Profitable Mobile Installs on Facebook with Smart Campaign Optimization

GameHouse, a casual games platform with 2,300+ apps (including the Delicious and Heart’s Medicine series) and a core female audience, faced the challenge of managing more than 70 live apps—60 of which needed daily supervision—and driving maximum mobile installs while scaling performance. They needed a cost‑effective way to optimize many complex campaigns against predictive lifetime value (LTV).

GameHouse partnered with Kenshoo to deploy Facebook Worldwide Targeting to find profitable new geos and used cohort analysis to automate interval-based ROI optimization and real-time bidding in a single dashboard. The approach delivered 700K profitable installs and enabled GameHouse to scale spend 3x month‑over‑month from August to October while maintaining a profitable CPI.

GameHouse

Sharath Kowligi

User Acquisition Manager