Case Study: FWD Group achieves 39% more Facebook conversions and 33% lower CPA with Kenshoo Portfolio Optimisation

FWD Boosts Facebook Conversions by 39% While Decreasing Costs Using Kenshoo Portfolio Optimisation

FWD is a fast-growing online insurance company operating in Hong Kong, Macau, Thailand, Indonesia and the Philippines. Facing the challenge of optimizing social advertising for its new iFWD e-commerce site, FWD partnered with Lion & Lion and adopted Kenshoo to boost Facebook conversions for flight insurance campaigns while keeping cost-per-acquisition stable.

Lion & Lion deployed Kenshoo Portfolio Optimiser to automate bidding and budget allocation, used automated rules at the ad-set level, consolidated Fusion reporting, and targeted audiences with Kenshoo Personas. Within a month this approach increased Facebook conversions by 39% and reduced average CPA by 33%, leading to plans to expand KPO across all FWD Facebook campaigns.

FWD Group