Case Study: Fortune 100 Retailing Company achieves nearly $1M in direct online sales and 1.8M new keywords with Kenshoo RealTime Campaigns

Fortune 100 Retailer Generates Incremental $1million in Revenue by Integrating Product Feeds through Kenshoo RealTime Campaigns™

A Fortune 100 retailer with 23 business units identified a large gap between its keyword coverage and its extensive, constantly changing product inventory. The search team set an aggressive goal to expand coverage and needed to automate the previously manual campaign, ad and keyword creation processes to scale with dynamic inventory.

The retailer implemented Kenshoo RealTime Campaigns to integrate product feeds and automatically generate relevant keywords, ad groups and campaigns—yielding ~1.8 million new keywords, over 112,000 ad groups and 27 campaigns. Dynamic ad-copy insertion and model-based bid policies enabled fast, budget-aware optimization; the initiative launched in two weeks and drove over 200,000 clicks, nearly $1M in direct online sales, and accounted for 3% of non-brand sales on peak shopping days with an ROI more than $1 above the campaign goal.