Case Study: Flaregames achieves 2X campaign efficiency and drives app installs with Adquant by Kenshoo

flaregames Partners with Adquant by Kenshoo to Increase Campaign Efficiency and Drive App Installs

flaregames, a fast-growing mobile game publisher focused on free-to-play titles across genres like tower defense and RPG, outgrew Facebook Power Editor as its social program scaled. The team needed a more sophisticated, integrated platform to automate day-to-day optimization, maintain profitability, and drive engagement and app installs.

By adopting Adquant by Kenshoo, flaregames automated campaign creation and management, ran mobile app install ads, optimized by ROI, used bulk ad creation, and centralized reporting. After six months the team increased budget by 12.4% with the same staff, grew to 3× the number of Facebook accounts with active ads, and doubled efficiency in creating and managing ads while streamlining campaign operations.

Flaregames

Janos Perei

Mobile Marketing Lead