Case Study: eToro cuts CPA by 80% and doubles CTR with Kenshoo Adquant

eToro Lowers CPA by 80% while Increasing CTR by 20x using Adquant

eToro, the world’s largest social investment network, wanted to use Facebook to both acquire new users and deepen engagement with existing fans to increase lifetime value (LTV). The team faced high cost-per-acquisition (CPA) and needed a cost-effective way to drive more meaningful interactions across its audience.

eToro shifted budgets to Facebook News Feed using Page Post Ads and Custom Audiences for retention, while running News Feed ads for acquisition and employing Adquant for bid and budget optimization. The campaign delivered an average of 2.4 social engagements per ad click, boosted CTR by 20x versus right‑hand-side ads, and cut CPA for new customers by 80%.

eToro