Case Study: eProspects quadruples conversions with Kenshoo Portfolio Optimizer

EProspects Quadruples Conversions with Kenshoo Portfolio Optimizer

eProspects is a UK-based digital media agency specializing in performance-driven solutions for financial services clients. Facing a highly competitive and costly vertical, the team needed to improve campaign efficiency and conversions without increasing cost-per-acquisition, but account teams were spending countless hours manually analyzing data and setting bids.

Kenshoo implemented its portfolio-based Kenshoo Portfolio Optimizer (KPO), applying responsive algorithms and PhD-led analysis to automate bid strategies while providing full transparency and forecast models. After launch, conversion rates doubled—and in some campaigns quadrupled—while clicks rose and cost-per-click and cost-per-acquisition fell, saving time and enabling eProspects to roll portfolio policies out across its client base.

eProspects

Azam Zaka

CEO, eProspects