Case Study: Loyola University Chicago cuts cost-per-lead 36% and boosts lead volume 413% with Kenshoo

Enrollment Marketing Director at Loyola Sets Sights on Search Marketing Strategy

Loyola University Chicago’s enrollment marketing team, led by Director Nicole O’Connell, faced rising cost-per-lead and tighter budgets amid increasing competition for graduate applicants. She engaged WSI Digital Marketing to find a more efficient, scalable paid-search approach that would lower CPL while maintaining or growing lead volume.

WSI implemented the Kenshoo Suite, restructured campaigns, added thousands of keywords, and deployed Kenshoo’s CPA-based bidding. The changes produced rapid gains: month one CPL fell 18% with leads up 241% vs. benchmark; month two CPL fell 36% with leads up 413% vs. benchmark, and Loyola increased its budget more than 200% to capitalize on the improved efficiency and scale.

Loyola University

Nicole O’Connell

Director of Enrollment Marketing, Loyola University Chicago