Case Study: Elite SEM achieves 60% lower cost-per-install and 20% higher monthly mobile budget with Kenshoo

Elite SEM Partners with Kenshoo to Optimize Promotion via Paid Search for Leading Mobile App

Elite SEM partnered with Kenshoo to help a leading mobile app client that was seeing more than 80% of traffic on mobile but couldn’t measure in-app conversions. The challenge was to track installs, re-engagements and upgrades driven by mobile paid search, integrate a third‑party app tracking solution without adding an SDK, optimize toward keywords that drove app conversions, and prove paid search ROI to secure more budget.

Elite SEM mapped desktop KPIs to mobile app KPIs, integrated third‑party app tracking into the Kenshoo Suite, and used Kenshoo bid policies to optimize toward app conversions. This gave visibility into installs, upgrades and re-engagements, produced a cost‑per‑install 60% lower than desktop cost‑per‑signup, and helped secure a 20% increase in the monthly mobile budget.

Elite SEM

Chris Chang

Director, Client Services