Case Study: eFlorist achieves rapid multi-location search launches (40+ stores in under 2 hours) with Kenshoo

eFlorist Launches Search Programs Across Locations Quickly and Easily

eFlorist is an online network of more than 15,000 independently owned florists that provides marketing, merchandising and tech support to help local shops grow. The small centralized search team needed to speed and simplify onboarding so new stores could leverage existing campaigns and take advantage of peak periods like Mother’s Day, Valentine’s Day and Christmas without spending days setting up small-budget programs.

Using Kenshoo’s Profile Copy and Campaign Mirroring to duplicate settings, structure and keywords, adding geo-targeting and keyword-inserted ads for local relevance, and employing Budget Pacing for efficient daily spend, the team launched search programs for more than 40 shops in under two hours—work that would normally take days—allowing each shop to capitalize on the holiday shopping season.

eFlorist

Charles Queen

Senior SEM Manager