Case Study: Alex and Ani achieves 80% higher ROI and 44x revenue growth with Kenshoo

eBay Enterprise Helps Retailer Alex and Ani Increase ROI by 80% for Facebook Ads through Kenshoo Social TM

Alex and Ani, an eco-friendly jewelry retailer experiencing rapid growth (sales surpassing $200M), needed to better monetize Facebook as a direct-response channel. After refining its social strategy in 2013, the team turned to eBay Enterprise for help improving Facebook ad performance and driving higher ROI amid explosive demand.

eBay Enterprise implemented Kenshoo to automate and optimize paid-social campaigns, using Custom and Lookalike Audiences, Unpublished Page Post Ads, and Demand-Driven Campaigns to deliver dynamic, product-specific ads at scale. The results were dramatic: $1.6M in revenue between Thanksgiving and Cyber Monday, Facebook ROAS 73% higher than paid search on Thanksgiving, and over a six-month comparison ROI increased 80%, revenue grew 44x, and average order value rose ~434% (from ~$14 to >$75).

Alex and Ani

Ryan Bonifacino

Vice President of Digital Strategy, Alex and Ani