Case Study: eBay Australia achieves 90x Rainbow Loom sales lift with Kenshoo Social

eBay - Customer Case Study

eBay Australia faced the challenge of effectively reaching highly targeted audiences, efficiently scaling Facebook ads across a wide range of product listings, and hitting ambitious ROI goals by better optimizing around high-converting items. They needed a way to identify the most relevant audience segments and deliver tailored messaging at scale.

Partnering with Kenshoo Social, eBay used an intuitive ad-creation workflow to launch multiple targeted campaigns (e.g., brand fans, Rainbow Loom enthusiasts, friends of fans, and moms with kids), leveraged the Kenshoo Analysis Grid to compare and optimize audience performance, and applied automated bid policies to reduce costs. Within 48 hours of promoting the Rainbow Loom, sales for the product rose 90x, engagement on the post surged, and eBay realized a dramatic increase in incremental sales and ROI.

eBay