Case Study: Easy Taxi achieves 15% lower cost to acquire customers and 25% higher app engagement with Kenshoo

EasyTaxi - Customer Case Study

Easy Taxi partnered with Kenshoo to acquire new users and boost app engagement on Facebook while streamlining global campaign operations and reporting. The challenge was to efficiently scale user acquisition and engagement across markets without increasing operational overhead.

Using Kenshoo Personas and the “Create Similar” feature, the team reduced setup time, applied custom metrics to categorize global performance and tailor KPIs, and used bulk edits to simplify reporting. The campaign cut cost-per-acquisition by 15%, increased app engagement by 25%, and reduced time spent on reporting and operational tasks by 68%.

Easy Taxi