Case Study: Easy Taxi achieves 25% higher app engagement and 68% reduction in reporting time with Kenshoo

Easy Taxi Partners with Kenshoo to Increase App Engagement and Improve Time Savings by 68%

Easy Taxi, a global taxi-booking app operating in 420 cities with over 400,000 drivers across 30+ countries, needed a way to scale user acquisition and engagement while managing highly fragmented campaigns and budgets. The team struggled with time-consuming campaign setup across multiple geographies and targeting combinations, limited visibility into global performance, and optimizing spend across 400+ cities.

Partnering with Kenshoo, Easy Taxi centralized Facebook campaign management using Personas, Analysis Grid, Custom Metrics, bulk editing and naming templates to automate setup and reporting. The program cut cost-per-acquisition by 20–30%, increased app engagement by 25%, freed 75% more capacity for retargeting, and reduced time spent on reporting and operations by 68%.

Easy Taxi

Paul Malicki

Global CMO