Case Study: Domain Group achieves 37% more monthly conversions and impressions and 20% time savings with Kenshoo

Domain Group Prevails with Kenshoo’s Budget Manager & Campaign Mirroring

Domain Group, one of Australia’s leading property marketplaces, faced an immense keyword portfolio and diverse campaign goals that made manual optimization and expansion to other publishers like Bing impractical. The team needed a trusted automated solution to handle bidding, forecasting and large-scale campaign replication.

By partnering with Kenshoo and adopting Campaign Mirroring, KPO (Halogen) and Budget Manager, Domain Group automated bid management, forecasting and cross-publisher campaign scaling. The result: a 37% increase in average monthly conversions, a 37% increase in average monthly impressions, maintained CPA efficiency, and roughly 20% time savings on daily tasks.

Domain Group

Emma Seakins

Senior Manager, Search and Performance Marketing