Case Study: Dentsu Isobar achieves 67% reduction in cost per like with Kenshoo

Dentsu Isobar Reduces Cost per Like by 67% after Implementing Kenshoo Social

Dentsu Isobar, a full‑service digital marketing agency with a strong presence in Japan, was spending excessive time manually configuring and assigning creatives and audience segments across social campaigns for multiple clients. That process was inefficient and limited their ability to scale testing and optimization, so they sought a more automated, innovative platform.

After adopting Kenshoo Social, the team began saving and reusing audience segments, applying them across campaigns, and using customizable reporting dashboards to monitor KPIs. This streamlined workflow and improved targeting drove a 67% reduction in cost per like and increased overall ROI efficiency, while the intuitive UI and publisher support simplified operations.

Dentsu Isobar