Case Study: Craftsy achieves a 50% increase in CTR and 25% lower cost-per-lead with Kenshoo's Intent Driven Audiences

Craftsy Leverages Search Intent to Drive Results on Social

Craftsy, a leading online community for makers and instructors where high‑tech meets handmade, needed to drive a larger volume of qualified email sign‑ups for its quilting category while maintaining target cost‑per‑lead. Traditional tactics like lookalike audiences and interest targeting worked but produced limited volume, so Craftsy sought a way to scale broader reach without sacrificing efficiency.

Using Kenshoo’s Intent Driven Audiences to tap search intent, Craftsy retargeted users who clicked relevant search terms but didn’t convert with Facebook ads that matched the search category. The campaign delivered a 50% increase in CTR and a 25% decrease in cost‑per‑lead versus control ad sets, helping Craftsy scale leads efficiently and expand its crafting community.

Craftsy