Case Study: Click Here Publishing achieves 56% lower CPL and higher conversions with Kenshoo

Click Here Publishing Revs Up Results for Auto Dealership Clients With Kenshoo and Gemini Native Ads

Click Here Publishing, a full-service digital marketing firm, needed more high-quality, incremental leads for its auto dealership clients without sacrificing performance. Already successful with Kenshoo Search, the team faced the challenge of finding additional targeted traffic and improving efficiency across dozens of accounts.

By using Kenshoo’s integration with Gemini Native Ads on the Oath network, Click Here Publishing seamlessly extended existing campaigns into lower-competition native inventory while managing everything from a single platform and leveraging automation and Budget Pacing. The move drove substantial gains: up to 56% lower cost per lead, as much as a 38% increase in conversion rate, and 10–20% lower average CPC across publishers.

Click Here Publishing

Glenn Hawkins

Vice President of SEM