Case Study: Chacka Marketing achieves 51% increase in conversions and 47% ROI improvement with Kenshoo

Chacka Marketing - Customer Case Study

Chacka Marketing, a Top 30 internet retailer, was facing rising year-over-year PLA CPCs driven by increased competition. After trying multiple remedies — including third-party tools — performance continued to decline, prompting the team to test Kenshoo’s PLA bidding policy to regain efficiency.

After onboarding to Kenshoo and importing 30 days of data, the team implemented the PLA bid-to-revenue policy, previewed suggested changes for three days, then switched to automatic acceptance and gradually raised ROI targets while preserving volume. The campaign saw a 20% reduction in CPC, a 14% lift in conversion rate, a 51% increase in conversions, and a 47% improvement in ROI.

Chacka Marketing