Case Study: Chacka Marketing achieves dramatic traffic, conversion and ROI gains with Kenshoo

Chacka Marketing - Customer Case Study

Chacka Marketing partnered with Kenshoo to scale paid‑search performance for both new and long‑standing clients. Their main challenge was structuring new accounts quickly and effectively—balancing planning and execution so restructures don’t need repeating—while continuously improving efficiency and sales for existing e‑commerce clients, especially product listing ads.

By using Kenshoo’s bidding algorithms, bulk sheets, advanced search and bid policies (revenue-for-product-targets and KPO), Chacka sped up execution, freed time for better planning, and drove sustained optimization. The results were dramatic: Client A saw CTR jump from 3.05% to 38.06% and CPC fall 78.5% in four months; other clients posted strong YoY gains (Client B ROI +69%, Client D revenue +91.6%, Client E profit +19.1%), along with broad increases in conversions, CTR and revenue.

Chacka Marketing