Case Study: Capella University achieves 31% reduction in cost-per-inquiry and 95% spend alignment with Kenshoo

Capella University - Customer Case Study

Capella University partnered with Kenshoo to drive increased inquiry volume across all degree programs while meeting aggressive cost-per-inquiry (CPI) and overall spend targets.

Kenshoo implemented its Portfolio Optimizer "Bid to Custom Metrics" policy with campaign-level CPI targets and transitioned budget control to Kenshoo’s budget management solution, resulting in a 31% month‑over‑month decrease in CPI and spend brought within 95% of the target.

Capella University