Case Study: Leading Auto Original Equipment Manufacturing Company achieves 70% increase in leads and up to 35% lower cost per lead with Kenshoo

Call Conversion Optimization™ Delivers More Efficient Cost Per Lead and Increased Lead Volume

Kenshoo partnered with a national auto OEM with more than 1,800 North American dealerships to scale local and national search marketing. The marketer’s primary challenge was driving and measuring qualified phone leads at the local level while keeping campaigns optimized for cost per lead across a complex, multi-dealer footprint.

Kenshoo implemented call tracking and online-to-offline Call Conversion Optimization at the keyword level, enabling accurate attribution of calls and automatic optimization toward high‑converting queries. The approach boosted call conversions and lowered lead costs—some dealerships saw up to a 70% increase in leads, aggregate conversion rates rose 28%, cost per conversion fell 27%, and cost per lead improved by up to 35%.