Case Study: Buyagift achieves 70% lift in Return on Ad Spend with Kenshoo

Buyagift Achieves 70% Lift in Return on Ad Spend with Kenshoo and Criteo Integration

Buyagift, the UK’s leading provider of gift experiences with over 4,000 offerings and more than 500,000 monthly unique visitors, needed to extend its search campaigns into new performance-display channels to drive reach, site visits and conversions. The team sought a way to view search and display data side-by-side, uncover cross-channel insights, and move beyond standard Last Click attribution to better meet aggressive business goals.

By leveraging the Kenshoo–Criteo integration, Buyagift unified Criteo data in the Kenshoo interface, used advanced reporting and Kenshoo’s Prefer Last attribution to reassign value across paid search and retargeting, and adjusted bidding accordingly. Analysis revealed Criteo clicks appeared 45% more often earlier in the conversion path, and the new attribution and bidding strategy delivered a 70% lift in return on ad spend.

Buyagift

David Hutchinson

Paid Search Manager