Case Study: Bully Pulpit Interactive achieves 50% lower CPA and 50% faster optimization with Kenshoo's Portfolio Optimization

Bully Pulpit Interactive Cuts Facebook CPA and Optimization Time in Half

Bully Pulpit Interactive (BPI) is a digital marketing and communications agency that runs targeted Facebook and Instagram campaigns for candidates, causes and brands. BPI faced manual, time-consuming KPI reporting and struggled to make quick budget and bid adjustments at scale while maintaining aggressive cost-per-acquisition (CPA) goals.

Kenshoo implemented Social Portfolio Optimization (KPO) to automate hourly bid and budget changes across ad-set portfolios and added automated targeting and scheduled reporting into BPI’s systems. The solution cut CPA by 50%, halved the time to reach CPA goals, helped BPI meet daily budget targets for the first time, and freed the team to focus more on strategy.

Bully Pulpit Interactive

Michael Schneider

Managing Director