Case Study: Bridgestone Retail Operations achieves 38% more quotes, 72% more calls and 14% lower spend with Kenshoo

Bridgestone and DAC Group Drive Results for Nationwide Retail Stores

Bridgestone Retail Operations (BSRO), with four retail brands and 2,200 stores nationwide, partnered with DAC Group to drive local traffic and leads through search marketing. The challenge was delivering hyper-local, mobile-first messaging across a vast footprint—while controlling skyrocketing costs and making automated optimization feasible despite a highly granular campaign structure.

DAC restructured campaigns and keyword architecture, used Kenshoo Dimension for labeling and reporting, and deployed Campaign Mirroring and Portfolio Optimizer (KPO) with mobile bid modifiers to automate and scale optimization. The program cut spend by 14% while driving major growth: 38% more tire quotes, 72% more calls, an 88% increase in coupon prints, and significant CPC improvements (e.g., oil change CPC -63%, tire CPC -38%); KPO tests on Firestone keywords also raised spend 20%, increased quotes 33% and lowered cost-per-lead 10%.

Bridgestone Retail Operations