Case Study: Bebe Store exceeds Facebook ROI goal by 47.5% with Kenshoo

Brazil’s Bebe Store exceeds ROI goal on Facebook by 47.5% by partnering with 55social and Kenshoo

Bebe Store, a Brazilian e‑commerce retailer specializing in baby and infant products, faced rising cost‑per‑like and plateauing Facebook performance after managing ads manually. The brand engaged 55social (a local social marketing platform) to lower CPL and achieve a minimum 4x ROI, having exhausted audience targeting and needing a more scalable approach.

55social moved Bebe Store onto the Kenshoo Suite to add automation, large‑scale A/B testing, and algorithmic optimization, while developing a direct‑response strategy. Over five months the page grew 40% (over 600,000 new likes), CPL fell by nearly one‑third, and average ROI reached 5.9x—exceeding the 4x target by 47.5%.

Bebe Store

Leonardo Simão

CEO, Bebe Store