Case Study: GuiaMais achieves 50% faster campaign launches and scales to 2,000+ accounts with Kenshoo

Brazilian Directory and Business Services Organization, GuiaMais, Gains SEM Efficiency through Kenshoo

GuiaMais, Brazil’s largest local search portal with over 4 million listed companies and about 25 million monthly visitors, needed to rapidly scale its paid search program while automating routine campaign tasks and gaining clearer visibility into performance and budget tracking.

By adopting Kenshoo’s Profile Wizard, Bulk Creation, Advanced Search and Scheduled Actions, plus Profile Objectives and Budget Management, GuiaMais cut campaign launch time by nearly 50%, grew active accounts to more than 2,000, and streamlined account management—reducing overhead and improving forecasting and performance analysis.

GuiaMais

Eidy Cavalheiro

Operations Director