Case Study: Booyah Advertising achieves 219% ROAS increase and 39% more conversions with Kenshoo

Booyah Scales Social Advertising for a Women’s Athletic Apparel Retailer

Booyah partnered with a women's athletic apparel retailer facing a holiday-season challenge: acquire new customers and drive returns in stores and online while efficiently scaling Facebook Dynamic Ads and cutting time spent on manual optimizations to meet ROAS targets.

Booyah deployed bulk ad creation, Kenshoo Custom Metrics and pixels, Automated Actions for bid updates, and Kenshoo Portfolio Optimizer to automatically tune Dynamic Ad sets and placements. The effort raised conversions 39% and ROAS 219%, cut cost per order 71%, added 268K new-to-file customers, delivered a 114% lift in holiday incremental ROAS, grew portfolio scale 153% and incremental ROAS 42%, and reduced campaign management time.

Booyah Advertising