Case Study: Booyah Advertising achieves 10x ROAS on Instagram with Kenshoo

Booyah Optimizes Instagram Advertising for a Multinational Apparel Retailer

Booyah used Kenshoo to optimize Instagram advertising for a multinational apparel retailer that wanted to replicate the success of Facebook Dynamic Ads and expand into mid-funnel tactics to drive more users further down the purchase funnel.

They implemented add-to-cart and view-content nesting strategies, removed age and gender restrictions on Dynamic Ads, and enabled Kenshoo Portfolio Optimizer to automatically adjust bids and budgets toward ROAS targets. The program expanded the retailer’s direct-response presence on Instagram and exceeded the ROAS goal by 10x during a key period.

Booyah Advertising