Case Study: bomnegócio.com achieves 286% ROI increase and 233% investment growth with Kenshoo Bid Policies

Bomnegócio.com - Customer Case Study

Bomnegócio.com is a leading free classifieds site in Brazil that helps people buy and sell goods and services. Because classifieds target a very broad audience, the marketing team ran hundreds of Facebook campaigns, ad sets and ads, making daily optimization and efficient spend of a growing performance budget operationally impossible and threatening channel ROI.

To fix this they enabled Kenshoo’s Social Bid Policy in Control ROI mode for Facebook performance campaigns, scheduled to run every two days with weekly ROI target adjustments. The result: ROI improved 286% and investment scaled 233%, budget delivery accuracy reached ~97%, optimization across ~400 ad sets and ~1,600 ads was reduced to a few clicks, and the team saved an estimated 240.9 hours of manual work.

bomnegócio.com