Case Study: bomnegócio.com achieves higher ROI and conversion growth with Kenshoo

Bomnegócio.com - Customer Case Study

Blinks and Bom Negócio relied solely on AdWords CPA, treating all conversions the same and lacking category-level ROI visibility. Their challenge was aligning bidding and measurement to business value so they could prioritize strategic categories rather than optimize only for CPA.

They implemented Kenshoo, tagging conversions with revenue values (including assigned/fictitious values by category), and set bid policies to BID-to-ROI. They now use the Kenshoo dashboard for category-level revenue/ROI and export Fusion Ad Reports via FTP for ROI-based A/B testing. The changes improved investment and performance in strategic categories while keeping CPA stable; optimization is ongoing.

bomnegócio.com