Case Study: Best Day Travel achieves 78% reduction in cost-per-click and $200K annual savings with Kenshoo

Best Day Travel - Customer Case Study

BestDay.com, a travel retailer, needed to reduce the cost-per-click on its branded search campaigns without sacrificing click or sales volume. The challenge was to lower spend efficiency while keeping traffic and conversions steady.

Using Kenshoo’s Bid to Position bid policy combined with a CPC max limit rule to prevent unwanted spend, the team preserved click and sales volume while lowering costs. The approach delivered a 78% year-over-year decrease in CPC and saved $200,000 for the year with no loss in clicks or sales.

Best Day Travel