Case Study: Belk achieves 2.2x online ROAS and 31.4x in-store ROAS with Kenshoo-powered Pinterest Promoted Pins

Belk - Customer Case Study

Belk, a leading retailer and sophisticated digital marketer, wanted to know whether Pinterest Promoted Pins would drive incremental sales and improve performance in social and search channels. They partnered with iCrossing and Kenshoo to run a controlled DMA-segmented experiment to test the impact.

A $200K, 8-week test (with two-week dark pre/post periods) used the Pinterest tag to compare exposed test DMAs against unexposed controls. Results showed converters were 2x more likely to have seen a Pinterest ad, online ROAS was 2.2x and in-store ROAS 31.4x, downstream search clicks and revenue improved, and the lift persisted 30+ days post-campaign — prompting Belk to incorporate Pinterest into their marketing mix.

Belk