Case Study: Amwell achieves 667% increase in clinical visits and 71% reduction in cost-per-visit with Kenshoo

Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667%

Amwell, the consumer telehealth brand of American Well, sought to grow mobile app enrollments and online doctor visits via paid search while accurately tracking conversions across the funnel. The company needed a solution that enabled onsite and in-app event tracking without compromising protected health information (HIPAA).

Partnering with Chacka Marketing and using Kenshoo alongside TUNE’s MobileAppTracking SDK, the team automated bidding with Kenshoo Portfolio Optimizer, surfaced mobile engagement data in the platform, and masked IPs to protect PHI while tracking post-click registrations. Over five months this approach drove a 667% increase in clinical visits, cut cost-per-visit by 71%, and supported a 230%+ increase in paid search spend.

Amwell

Tim Ming

Digital Marketing Manager