Case Study: American Signature Furniture achieves 29% website traffic growth with Kenshoo's Pinterest targeting

American Signature Uses a Holistic Targeting Approach on Pinterest to Increase Website Traffic

American Signature Furniture, a family-owned retailer since 1948, wanted to turn Pinterest inspiration into site visits and in-store traffic but was limited by its previous platform. The brand needed to test retargeting, lookalikes, keywords and shopping to drive more website traffic efficiently, but separate logins and poor keyword/shopping support made management and reporting slow and incomplete.

Moving to Kenshoo gave them unified profiles, bulk-editing, and full support for interest, search, shopping and retargeting campaigns, plus negative keywords and granular reporting—enabling fast testing, bid optimization and better CPC control. The result was a 29% increase in website traffic, Search ROAS of about $8 and Shopping ROAS of about $9, along with significant time savings and improved campaign scalability.

American Signature