Case Study: Alaska Air achieves 30% higher ROI, 94% more conversions and 100+ hours saved with Kenshoo

Alaska Air - Customer Case Study

Kenshoo worked with Alaska Airlines to more closely align the airline’s SEM program with broader business strategies and improve key performance metrics. The challenge was optimizing campaign management and reporting to drive better efficiency and measurable results across geographies and campaign types.

Kenshoo deployed its Editor for bulk uploads, cross-engine campaign copying, geo-targeting and easy ad pausing/activation, and used Dimensions plus Scheduled Reports to track performance by geography and campaign type. The program delivered a 30% increase in ROI, a 94% rise in conversions, and saved over 100 hours through workflow efficiencies.

Alaska Air