Case Study: Accor Hotels achieves 82% revenue increase with Kenshoo

Accor Hotels Increases Revenue by 82% with Kenshoo Search

Accor Hotels, a global group operating 13 brands across 80 countries, struggled with last-click-only tracking that missed cross-site customer journeys and under-attributed the value of paid search, leading to misallocated online marketing budgets.

By implementing Kenshoo to track users across all 13 brand sites and applying a U-shaped attribution model, Accor gained full conversion-path visibility and optimized bids on the keywords that truly drove conversions. The changes produced an 82% increase in revenue on a 36% larger budget, a 59% rise in generic bookings, 33% more brand bookings, a 14% lift across other channels, and search involvement in €30m of revenue.

Accor Hotels

Dan Morgan

Head of SEM, Accor Hotels, Accor