Case Study: UserTesting achieves full user-experience visibility and faster product decisions with Keen's comprehensive analytics APIs

UserTesting Tests its Own User Experience with Keen’s Comprehensive Analytics APIs

UserTesting, a Mountain View–based SaaS leader with over 34,000 customers, provides real-time video, audio, and written feedback to help product teams improve user flows. Facing the need for granular visibility into user experience, unlimited access to raw data, flexible, unopinionated querying, and an easy interface for nontechnical product owners — all while supported by a small data team — UserTesting sought a reliable analytics solution that could handle custom metrics and mobile tracking without the overhead of building and maintaining an in-house system.

Keen delivered via its Analytics APIs and the Data Explorer workbench, enabling custom dashboards, a flexible data model, and programmatic integration with Redshift and other entity data. As a result, product and business teams can run their own queries, uncover previously hidden drop-offs and failures, prioritize development effectively, and make faster, data-driven release decisions without creating a bottleneck for the data team.

UserTesting

Doug Puett

Head of Data Science