Case Study: PayPal boosts cardholder engagement and spending with Kard promoted rewards

PayPal reengages 200,000+ cardholders with Kard

PayPal, a major fintech provider, faced the challenge of increasing cardholder engagement and spend on their card. They partnered with Kard to utilize its promoted rewards service, a dedicated email marketing solution designed to make cardholders aware of specific cash back offers.

Kard implemented a promoted rewards campaign that sent timely, relevant offers from trusted merchants directly to cardholders' inboxes. The solution delivered significant results for PayPal, re-engaging over 200,000 cardholders who opened the app within 10 days of the campaign. The emails achieved a 30% open rate, above the industry average, and drove more than 100,000 additional engagement actions through reinforced notifications.

PayPal