Case Study: Village Roadshow achieves faster event ROI insights with Kapiche

Village Roadshow cuts event analysis from weeks to 1 hour with Kapiche

Village Roadshow Theme Parks (VRTP) faced a significant challenge in manually analyzing vast amounts of guest survey feedback to determine the ROI of their events. This slow, manual process took weeks, introduced human bias, and prevented the insights team from making agile, data-driven decisions to enhance the guest experience. They turned to the vendor Kapiche and its AI text analytics platform to overcome these bottlenecks.

By implementing Kapiche, VRTP automated the analysis of qualitative feedback, slashing the time required from weeks down to just one hour. This allowed them to analyze feedback in real-time during events, leading to confident strategic decisions such as extending the successful "Hooray for Hollywood" event. The solution from Kapiche enabled VRTP to quantify ROI by connecting changes in NPS directly to revenue, eliminating bias, and providing reliable, actionable insights.

Village Roadshow