Case Study: SMITH saves 800+ administrative hours and frees 400 billable hours with Kantata

SMITH Automates Operations and Frees Up 400 Billable Hours with Mavenlink

SMITH, a leading experiential commerce agency formed in 2012 by the merger of Ascentium and Cactus Commerce, serves brands like Microsoft, AT&T, and Cisco. After the merger the company struggled with many disparate, homegrown and legacy systems—spreadsheets, multiple time-tracking and project tools—that made reporting unreliable, consumed huge amounts of time, and prevented proactive management of project profitability and resource utilization.

SMITH implemented Mavenlink to consolidate systems, adopt standardized best practices (including resource forecasting) and use Mavenlink Insights financial dashboards. The change simplified time and expense entry, increased visibility into margins and utilization, and eliminated two days a week of manual reporting (about 800 administrative hours annually), freed up 400 billable hours for revenue-generating work, and raised on-time time-entry compliance to over 95%.

SMITH

Steven Bergman

Director of Business Operations