Case Study: Primitive Spark achieves 136% profit margin increase and 116% billable utilization gain with Kantata

Primitive Spark Improves Utilization and Profit Margins More Than 100% with Mavenlink

Primitive Spark is an award‑winning digital marketing agency with offices in Los Angeles and Denver that specializes in user‑centered design for complex web applications. Rapid growth and a largely freelance workforce left the agency juggling Google Sheets, Basecamp, Smartsheet, Trello and other tools, with little real‑time visibility into resource availability, burn rates or project margins.

By consolidating operations onto Mavenlink — chosen for its intuitive UI and Estimates vs. Actuals reporting — Primitive Spark gained centralized time, resource and project tracking. In six months they increased billable utilization by 116%, improved profit margins by 136%, reduced their systems footprint from four tools to one, and gained real‑time insight to make faster, margin‑protecting decisions.

Primitive Spark

Brooke Coe

Project Director