Case Study: Emarsys achieves 12.5% increase in projects delivered on budget and improved client satisfaction with Kantata (formerly Mavenlink)

Emarsys Increases Projects Delivered on Budget by 12.5% Year Over Year with Mavenlink

Emarsys, the world’s largest independent marketing platform that enables one-to-one, omnichannel customer interactions, outgrew its custom Salesforce-based project management system as it scaled globally. The homegrown tool lacked detailed reporting, accurate time tracking and resource visibility, making it difficult to assign tasks, measure efficiency and support consistent processes across multiple offices.

Emarsys adopted Mavenlink for its reporting, scalability and customizable templates, gaining real-time time-tracking, utilization and project health insights. As a result, the company achieved a 12.5% year-over-year increase in projects delivered on budget, improved client satisfaction (their top KPI), enabled simultaneous global process rollouts and gained clearer visibility into margins, issues and resource allocation across teams.

Emarsys

Harvey Clarke

Head of Implementation