Case Study: Black Tie Digital Marketing achieves a 40% increase in profitability with Kantata

Black Tie Digital Marketing Increases Profitability by 40% with Mavenlink

Black Tie Digital Marketing (BTDM) is a full‑service digital agency founded in 2011 that grew to 10–50 employees across two Florida offices and manages roughly 400 projects for 200 clients. As BTDM scaled, reliance on Basecamp and spreadsheets led to unreliable timelines, poor dependency tracking, and underreported billable hours—creating “leaks” in resources and profitability.

After switching to Mavenlink, BTDM implemented Gantt dependencies and cloneable project templates to standardize setup and time‑tracking. The change eliminated 75% of project admin time, revealed true project costs so they could reprice or rescope work, and drove a 125% increase in project revenue and a 40% jump in profitability.

Black Tie Digital Marketing

Steven Buck

Co-Founder