Case Study: VeryChic accelerates experimentation and saves time with Kameleoon PBX

VeryChic saves 87% of experimentation time with Kameleoon

VeryChic, a leading European premium travel flash sales platform, faced a challenge in optimizing its online customer experience due to slow and limited experimentation. Their marketing team was heavily dependent on IT, running few tests per year, which hindered strategic innovation. They partnered with Kameleoon to implement its Prompt-Based Experimentation (PBX) service.

Using Kameleoon's PBX, VeryChic's marketing team gained autonomy to build and launch tests in minutes without developer resources. This included creating merchandising banners and adding a search bar to key pages. The solution from Kameleoon delivered a 87% time savings on test setup, a 31% increase in clicks on promotional banners, and a 7% rise in visits to the quote request page, accelerating both experimentation pace and business impact.

VeryChic