Case Study: Papier scales experimentation and lifts conversions with Kameleoon

Papier boosts conversions 5–6% with Kameleoon

Papier, a UK-based stationery and personalized gifts e-commerce brand, faced constraints in scaling its experimentation program. Challenges around test volume, goal tracking, and technical limitations for feature experiments hindered data-driven decision-making. To overcome these barriers, Papier turned to the Kameleoon platform, utilizing its web and feature experimentation services.

By implementing Kameleoon, Papier unlocked advanced targeting, segmentation, and server-side testing capabilities. This allowed teams to experiment at a much higher velocity, refining everything from product page layouts to promotion mechanics. The solution delivered significant results, including a 5–6% average conversion uplift on winning tests and the ability to run over 50 experiments per year, empowering company-wide strategy with reliable data.

Papier