Case Study: Graham & Brown cuts test launch time by 90% with Kameleoon PBX

Graham & Brown cuts test launch time by 90% with Kameleoon

Graham & Brown, a leading UK interior brand, faced pressure on its lean ecommerce team to execute high-impact experiments. With a small design team, even strong ideas could take weeks to get live, slowing down their continuous innovation. They partnered with Kameleoon and its Prompt-Based Experimentation (PBX) product to overcome these resource constraints.

Using Kameleoon's PBX, the team could design, build, and launch experiments in minutes, cutting test preparation time by approximately 90%. This solution led to significant results, including a test that achieved a 58% uplift in add-to-bag conversions and a 10% uplift in total revenue. Kameleoon enabled Graham & Brown to accelerate experimentation velocity and turn ideas into tests instantly, making testing sustainable for their lean team.

Graham & Brown