Case Study: Best Western boosts bookings and revenue with Kameleoon and Contentsquare

Best Western runs 13 live tests at a time with Kameleoon

Best Western, a leading global hospitality brand, sought to enhance its web experimentation program to eliminate friction in its online booking process and create a more welcoming digital experience for its guests. To achieve this, they switched their experimentation platform to Kameleoon, specifically for its web experimentation capabilities and its native integration with the analytics tool Contentsquare.

By implementing Kameleoon's solution, Best Western's team was able to run an average of 13 live tests at a time, launching over two new tests every month. The integration with Contentsquare provided deeper insights that fueled their testing, leading to a successful redesign of their booking funnel. This solution resulted in a significant measurable impact, moving more users to the payment page and increasing both bookings and revenue for the company.

Best Western