Case Study: Alberta Motor Association boosts conversions and scales experimentation with Kameleoon

Alberta Motor Association boosts conversions 10% with Kameleoon

The Alberta Motor Association (AMA) needed to scale its experimentation program to grow membership and improve retention without overburdening its developers. They sought a solution that would support testing across multiple touchpoints and allow different teams to launch experiments independently, leading them to adopt Kameleoon's web experimentation service.

Kameleoon provided a unified platform for both web and mobile app testing, enabling AMA's marketing team to build tests independently with a no-code editor. This solution delivered significant results, including a 10% conversion rate increase from a single test and the prevention of an ineffective change. With over 30 users from multiple teams now relying on Kameleoon, AMA has built a testing program that drives measurable business impact.

Alberta Motor Association (ama)